Bike Buddy
Your Smart Ride Companion️
Bike Buddy
UI/UX Designer
Survey Method
A Google Form survey was conducted among 20 college students to collect data about their current transportation methods, challenges, and preferences.
Research & Surveys
To understand the daily travel challenges faced by college students and identify opportunities to create a more reliable, affordable, and student-friendly ride-sharing solution.
Key Findings
Affinity Mapping & Insights
💡 Key Insights
After collecting survey responses from 20 students, I used Affinity Mapping to organize feedback and identify recurring patterns. This process helped uncover major commuting issues such as overcrowding, irregular bus schedules, and high transportation costs.
⏰ Bus timings and management are often unreliable.
💸 Transportation costs feel too high for short-distance students.
🚌 Students find overcrowding lack of seating the frustrating part of college travel.
✅ Students are open to verified ride-sharing options within their college community.
Overcrowding
No Seats
Too Crowded
Had to stand entire route
High Fees
Too costly
Fees unfair for short distance
Not Worth
Delays
Bus Late
Missed class
Bus didn’t arrive on time
Management
Few buses for our area
Driver doesn’t stop properly
Bus Failure’s
User Personas
Based on survey insights and common travel challenges, I created two primary personas — a Rider and a Seeker. These personas represent typical students who either offer or request rides, helping guide feature priorities and design decisions.
Travels to college daily on his bike and enjoys the flexibility of solo commuting.
Notices many students struggling with late, crowded, and expensive buses
Motivated to share rides to reduce fuel waste and help his peers.
Concerned about safety and coordination when offering rides.
Needs a trustworthy app that matches students by route and verifies identities.
If someone’s going my way, why not share the ride?
Rider Persona – Eshwar
Age: 20 | Course: AI & ML – 3rd Year
Rider Persona – Siddu
Age: 21 | Course: AI & DS – 3rd Year
Faces high bus fees even for short-distance travel.
Concerned about trust when traveling with new people.
Wants a safe and comfortable way to reach college without stress.
Relies on college buses but finds them overcrowded and inconsistent.
Looks for a verified student-based platform that offers ride options on same route.
I just want a safe, comfortable ride without stress
Mid-Fidelity Wireframes
These mid-fidelity wireframes helped visualize the app’s core user flows and structure before moving into high-fidelity design. The focus was on layout hierarchy, navigation clarity, and ensuring that both Riders and Seekers could complete their tasks efficiently.
Usability Testing & Feedback
After completing the high-fidelity prototype, I shared the design with a few college students to gather quick feedback on the experience. The goal was to understand whether the flow felt intuitive and if both Riders and Seekers could complete their goals without confusion.
💬 Feedback Summary
The map and ride-matching screens felt intuitive and functional.
Users appreciated the clean, minimal layout and clear navigation.
Both Riders and Seekers found the role selection flow easy to understand.
💡 Key Learnings & Takeaways
Working on BikeBuddy helped me understand how thoughtful design can solve everyday problems faced by students. I learned how to convert real survey data into meaningful insights, build structured personas, and design consistent UI screens. The project also strengthened my understanding of user empathy, visual hierarchy, and Figma prototyping.
The final design ensures a user-friendly experience with clear visual hierarchy, strong contrast, and smooth interactions tailored for college students.
High-Fidelity Designs
The high-fidelity designs bring the BikeBuddy concept to life with clean layouts, accessible color contrast, and intuitive interactions. Each screen was refined to ensure a seamless experience for both Riders and Seekers.
🔗 View Full Figma Case Study
© 2025 Oruganti Siddu. Crafted with ❤️.
Problem Statement
Many students face daily challenges commuting to college due to overcrowded, inconsistent, and costly transportation. These issues cause, delays, and frustration. At the same time, students who own vehicles often travel alone, leading to wasted resources and missed opportunities for connection
“Bike Buddy creates meaningful connections among students while solving everyday commuting challenges.”